SERVPRO is a proud Sponsor of the First Responder Bowl
In a collaborative effort to honor the service and sacrifice of America’s First Responders, the annual college football game played at Cotton Bowl Stadium in Dallas, Texas has been renamed the SERVPRO® First Responder Bowl! Kickoff for the newly christened SERVPRO® First Responder Bowl is scheduled for December 26, 2018 at 12:30 p.m. CST (1:30 p.m. EST) and will be televised by ESPN.
The 2018 SERVPRO® First Responder Bowl is the ninth edition of the bowl game, formerly known as the Heart of Dallas Bowl, and part of the 89-year history of games being played at Cotton Bowl Stadium.
First responders to be honored include: police officers, firefighters, EMS workers, correctional officers, search and rescue, dispatchers, security guards, federal agents, border patrol agents and military personnel who have specialized training and are the first to arrive and provide assistance at the scene of an emergency.
This bowl game opportunity has evolved from the shift in SERVPRO’s strategic charitable alignment which happened last year during Hurricane Harvey. For the past several years, the SERVPRO® Brand has been aligned with the American Red Cross (ARC) in which collectively, we have contributed over $1.5 million. Our efforts helped the ARC support disaster victims in a variety of ways. During Hurricane Harvey, there was a natural tendency to want to get more involved in helping others beyond what our services provide and beyond just donating dollars. Out of this, an idea was born in the form of a campaign designed around helping First Responders who stand ready to help at any cost providing a safe society for us all. This developed into an opportunity to give back to those who protect us on a daily basis, and more specifically, to honor their hard work and dedication.
Our original efforts around supporting First Responders came in the form of tents at PGA TOUR tournaments where SERVPRO® and other national Brands provided free admission and a day of relaxation in a hospitality tent for any First Responder who wanted to attend. Last May, ESPN contacted us with an opportunity to be the title sponsor of the First Responder Bowl. This is an awesome platform for SERVPRO® to align with this group and support a great cause that is close to our hearts.
Tickets to the SERVPRO® First Responder Bowl are on sale now. For more information, visit the website: https://www.firstresponderbowl.com/